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Science and Technology

Business development   Communication    AI Intelligence

JAN AXELSSON

Communication specialist

MSc Science Journalism

Specializing  in communication for research and technology companies. 

My career spans 25+ yrs in journalism, research and tech, international media development, business development, communication and editorial leadership. 

CNN    TV4   BBC    SVT    UR    SR

I bring investigative methods, editorial skills and intelligent AI capabilities into business development and communication to meet your real challenges.

VATTENFALL    ABB   CLIMATEVIEW   DANSKE BANK CHALMERS    RISE
01/ EDITOR

Explain it clearly 

Making complex technology understandable, credible and impossible to ignore.

I combine scientific and technical understanding with extensive experience in media, storytelling and creative production to explain what your solution does, why it matters and what supports its potential and what is not.

From client presentations and investor pitches to editorial content, visual storytelling and digital experiences, I turn your knowledge into clear, evidence-based communication that helps specific audiences understand your value and act on it. 

From complex knowledge to communication that builds understanding, trust and preference.

02 / SITUATIONAL MODELING

Modeling your real alternatives

Understand what shapes your business reality. And how you can take the better step forward. 

When your data is fragmented or scarce.  I can help you identify relevant information and work with  AI intelligence that allow us to explore the decision space and connect knowledge across markets, technologies, customer needs, standards and competitive alternatives..

The result is a clearer picture of your business reality — revealing hidden barriers, overlooked potential and new opportunities worth exploring.

From fragmented information to modeling your real alternatives.

RS01 / iNVESTIGATE

Be the better choice

Being technically superior doesn’t automatically make you the better choice. Turn technical or scientific strengths into reasons to choose you.

Specialised in positioning, differentiation and in understanding how choices are made in decision rooms you don´t have access to. I help you understand what defines your clients choices. 

By connecting technical evidence with customer priorities, purchasing criteria and market expectations, we identify the strongest opportunities that is relevant, credible and compelling.
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How we can work together

Strategic thinking to hands-on execution, tailored to where you need support.

No 1.

Strategic Partner

Explore new business opportunities, investigate complex challenges and develop strategies for growth. I combine an investigative mindset, business understanding and AI-enhanced analysis to turn complexity into clearer decisions and direction.

No 2.

Market investigation

Find new markets, uncover what makes your technology valuable and understand what drives customer decisions. I connect market insight, positioning, evidence and creative communication to help you reach the right customers and turn understanding into preference.

No 3.

Specialist & Project Partner

Bring in senior expertise to develop and lead projects, build marketing and communication functions or introduce AI-enhanced ways of working. From strategic direction to hands-on execution, I help you build capabilities, teams and methods that last. Experienced long term developer. 
ABOUT ME

JAN AXELSSON

I’m a science journalist , strategist, AI native and development producer with 25+ years of experience in investigative journalism, business development, process lead, strategic communication and creative leadership.

My background spans TV4 News and Kalla fakta, international business development with CNN, and 12 years running Red Carpet Media. I’ve developed Swedish Science for UR and worked with organisations including Vattenfall, ABB, Danske Bank and ClimateView with their long term communication.

With an MSc in Science Journalism, I combine investigative thinking with business understanding and concept development — exploring complex challenges, uncovering opportunities and making possible futures tangible.

Being AI-native changes how I work.

It’s not about adding AI to familiar processes. It’s about rethinking how we investigate problems, explore possibilities, innovate and create value — with intelligent tools and analytics integrated from the start. Always used with editorial  and scientific judgement.
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He has helped us sharpen our positioning, communicate with clarity. His ability to grasp complex systems and user needs has also made him a valuable resource in our innovation process. He has worked with us from the start to now reaching 320+ cities globally.

Tomer Shalit

Founder ClimateView

What sets me apart

An investigative mindset. An editorial approach. And a commercial view.

I explore complex situations, connect perspectives and examine the assumptions behind strategies and proposed solutions when something doesn’t quite add up.

Using AI, research and expert knowledge, I uncover opportunities, develop alternative perspectives and make possible futures tangible through models and prototypes.

From deeper understanding to clearer direction and practical action.

AI changes what's possible.

Today, I use AI to extend my investigative and creative capabilities — exploring knowledge, modelling complex situations and decision-making, and prototyping alternative futures.

AI expands what’s possible. Editorial judgement guides what matters.

What I leave behind.

I help organisations move from understanding to action — developing clearer direction, build teams, stronger concepts and practical capabilities they can build on.

Not just work delivered. New possibilities and lasting capabilities created or a new team.
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