SCIENce AND TECHNOLOGY

Change the

way you move

COMMUNICATION MARKETING DEVELOPMENT

I connect and structure fragmented knowledge as an investigative journalist, make it analyzable and turn insights into problem solving, finding new ways to go to market and communicate.

JAN AXELSSON

COMMUNICATION SPECIALIST

My career spans 25+ yrs in journalism, research and tech, international media development, business development, B2B communication and editorial leadership.

MSc in Science Journalism.

CNN TV4 BBC SVT UR SR

I bring editorial thinking, investigative methods, AI and a scientific approach into business development and production.

Uncovering opportunities, shaping strategies and turning specialist knowledge into compelling communication.

VATTENFALL ABB CLIMATEVIEW DANSKE BANK

SCIENCE AND TECHNOLOGY

Explain complexity

Make complex technology understandable, credible and impossible to ignore.

I combine scientific and technical understanding with extensive experience in media, storytelling and creative production to explain what your solution does, why it matters and what supports its potential.

From client presentations and investor pitches to editorial content, visual storytelling and digital experiences, I turn your knowledge into clear, evidence-based communication that helps audiences understand your value and act on it.

From complex knowledge to communication that builds understanding, trust and preference.

01 / POSITIONING & DIFFERENTIATION

Shape what gets chosen

Being technically superior doesn’t automatically make you the better choice. Turn technical or scientific strengths into reasons to choose you.

By connecting technical evidence with customer priorities, purchasing criteria and market expectations, we identify the strongest opportunities for differentiation and develop positioning that is relevant, credible and compelling.

Understand what defines your clients choices

Specialised in positioning and differentiation and in understanding how choices are made in decision rooms you don´t have access to.

02 / SITUATIONAL MODELING

Investigate your next move

Understand what shapes your business reality.

Using AI modeling when I investigate the decision space, connect knowledge across markets, technologies, customer needs, standards and competitive alternatives. We examine relationships, challenge assumptions and distinguish evidence from uncertainty.

The result is a clearer picture of the situation — revealing hidden barriers, emerging opportunities and the questions worth investigating.

From fragmented information to modeling your real alternatives.

Narratio

How we can work together

Strategic thinking to hands-on execution, tailored to where you need support.

No 1.

Strategic Partner

Explore business opportunities, investigate complex challenges, develop strategies, support important decisions.

No 2.

Marketing & Communication

Develop, coordinate and drive your marketing and communication — from market understanding and positioning to creative execution. I can work as your agency or build your next market team.

No 3.

Specialist & Project Partner

Bring in senior expertise for research, new market entry, creative projects and AI initiatives. I can develop strategically or hands on. Building new capabilities and your next team.

03 / CREATIVE COMMUNICATION

Communicate with confidence

From complex knowledge to communication that builds understanding, trust and preference.

ABOUT ME

JAN AXELSSON

I’m a science journalist , a strategist, an AI native and development producer with 25+ years of experience in investigative journalism, business development, strategic communication and creative leadership.

My background spans TV4 News and Kalla fakta, international business development with CNN, and 12 years running Red Carpet Media. I’ve developed Swedish Science for UR and worked with organisations including Vattenfall, ABB, Danske Bank and ClimateView.

With an MSc in Science Journalism, I combine investigative thinking with business understanding and concept development — exploring complex challenges, uncovering opportunities and making possible futures tangible.

Being AI-native changes how I work.

It’s not about adding AI to familiar processes. It’s about rethinking how we investigate problems, explore possibilities, innovate and create value — with intelligent tools and analytics integrated from the start. Always used with editorial and scientific judgement.

Call

Mail

He has helped us sharpen our positioning, communicate with clarity. His ability to grasp complex systems and user needs has also made him a valuable resource in our innovation process. He has worked with us from the start to now reaching 320+ cities globally.

Tomer Shalit

Founder ClimateView

What sets me apart

An investigative mindset. An editorial approach. And a commercial view.

I explore complex situations, connect perspectives and examine the assumptions behind strategies and proposed solutions when something doesn’t quite add up.

Using AI, research and expert knowledge, I uncover opportunities, develop alternative perspectives and make possible futures tangible through models and prototypes.

From deeper understanding to clearer direction and practical action.

AI changes what's possible.

Today, I use AI to extend my investigative and creative capabilities — exploring knowledge, modelling complex situations and decision-making, and prototyping alternative futures.

AI expands what’s possible. Editorial judgement guides what matters.

What I leave behind.

I help organisations move from understanding to action — developing clearer direction, build teams, stronger concepts and practical capabilities they can build on.

Not just work delivered. New possibilities and lasting capabilities created or a new team.

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